FASHION FOCUS WITH CREATIVE DESIGNER MBCLOSET

1. Could you share the vision and story behind the founding of your fashion brand?

 My story and vision on Fashion began at at a very a young age, the vision behind it is to be Creative, Industrious and create a fashion outfit for all seasons.

 2. What sets your brand apart from others in the fashion industry? 

 The ability to improvise and have a keen attention to details and client’s order. Bringing my fashion brand to people from diaspora which helps them to celebrate cultural heritage, promote diversity and embrace cultural differences. 

 3. What significant challenges have you faced in growing and sustaining your brand, and how have you overcome them?

 The challenges I would like to talk about is “Inaccuracy in Measurement”, there was a time that my brand had issue with clients not sending their right measurements. What our team did was to organize a Zoom call and ask Clients to measure some specific places that we we needed at this time.  

4. Can you discuss the creative process behind the design of your collections? 

 The creative process is the ability is the ability to embrace clients’ preferences, bringing the best out of their fabrics and shaping it to fit and embrace their stature and occasion. And also, the ability to bring out trend and give our outfits a purpose.

 5. How does your brand cater to diverse body types and sizes? 

 By creating a zoom meeting, explaining to them where we needed them to measure and having a detail instruction on what they want in their outfit. 

 6. Can you discuss any collaborations or partnerships your brand has engaged in and their impact?

 I can’t really say much on that for now but we are hoping to do more of collaborations in this year. 

 7. What is your brand’s approach to incorporating trends while maintaining a timeless appeal? 

 Our approach is to go ahead of other designers, to have an insight on what is about to trend in the fashion industry, we design it and bring it to the public. 

 8. How does your brand stay relevant in an ever-changing industry and market? 

 This will refer me back to my last answer, nothing as made our brand more relevant than the ability to go ahead of other designers and the ability to multitask. 

 9. What are the key values and principles that guide your brand’s business decisions?

 Trends, Professionalism, Finishing and Packaging 

 10. How do you navigate the balance between maintaining brand identity and adapting to evolving consumer preferences? 

 I would say that everything is about being a professional, my brand is professional and we have a different sector that deals with it. 

 11. Can you share the strategies your brand employs to connect with and engage its target audience?

 Social Media and Customer’s Review has been of great help in connecting to our target audience.

 12. How does your brand approach pricing to ensure both accessibility and quality? 

 Market Research, Value Based Pricing, Transparent Pricing and cost management. 

 13. How do you see your brand evolving in the next 5-10 years? 

 I see my brand among the best in the fashion industry, a company that is easily accessible and caters for all in the society. 

 14. Can you discuss any unique or signature elements that consistently appear in your designs? 

 Ankara fabric, we intend to use more of Ankara fabric in our RTW, the vision behind this is to bring our brand closer to people in diaspora in-order for them to embrace their culture anywhere. 

 15. Could you talk about any technological innovations your brand has embraced in its operations and product development?

 The ones I can talk about is Media, Fashion show and Trade fair. 

 16. What are some defining moments in your brand’s history that have shaped its identity and trajectory? This is when I re-branded my brand name,

The birth of MBCLOSET gave birth to more dreams and vision for my brand. 

 17. Can you share any upcoming projects or endeavors your brand is particularly excited about? 

 I am excited about the upcoming Arcade Fashion show, BobExpo Exhibition in Liverpool and some other collaborations that will take place in this year. 

 18. What are some long-term goals and aspirations your brand is working toward? 

 Internationalization, is the dreams of making my brand known to the people in diaspora as this will be my biggest achievement.