ONE ON ONE WITH CEO Oryehglobal (Bestol) Clothing

  

1). Could you share the vision and story behind the founding of your fashion brand?


My Name is Samuel Oluwadare the founder and the lead at Oryehglobal (Bestol) Clothing. I came from humble background where for you to dress very well, you have to go to bend down select market( where used clothes is accessible). Even getting the used clothes was very difficult and also many fashion designers (Tailor disappoint), So I determine to be the change agent to change the narrative in the industry. The brand was founded on the belief that fashion should be meaningful, accessible and affordable. That's why I started a fashion line to change the narrative of quality, versatility, commitment to responsibility, pricing and clear brand identity that can be trusted, reliable and dependable. And since Oryehglobal clothing came to limelight, it has been from one level to another level. The foundation of the brand is rooted in the idea that fashion should empower individuals and provide lasting value. By combining creativity with thoughtful decision-making, the brand continues to build on its story while looking toward the future.


2). What sets your brand apart from others in the fashion industry?


What sets our brand apart in the fashion industry is the combination of purpose-driven design, quality craftsmanship, and authentic connection with our customers.
Oryehglobal clothing creates meaningful designs, our collections are created with intention, each piece reflects a clear identity,  ensuring customers can express themselves confidently and consistently. We prioritize durable materials that allow sustainability I.e we give our customers pieces they can wear repeatedly, rather than discard after a single season. We value quality over quantity. Our brand listens closely to its community for Feedback, helping us create clothing that people genuinely want and feel comfortable wearing. Consistency in style, and values has helped us to build trust, and our customers can rely on us because of our originality.

3). What significant challenges have you faced in growing and sustaining your brand, and how have you overcome them?


Growing and sustaining a fashion brand has involved navigating several significant challenges. Each obstacle has required adaptability, creativity, and a clear commitment to the brand’s long-term vision.

The fashion industry is saturated with established labels and new entrants launching constantly. Building recognition required developing a strong visual identity and a consistent message that communicates what the brand represents. We are able to overcome by defining a clear niche and ensuring every collection reflects the brand’s core values, making it easier for customers to recognize and remember us. Also Balancing affordability with high-quality materials and ethical production standards can be difficult, especially for a growing brand with limited resources. So building strong relationships with trusted suppliers and focusing on fewer helped to control costs while maintaining quality. I can go on and on, Each challenge has strengthened the brand’s resilience and clarified its purpose. By staying adaptable, listening to customers, and focusing on long-term value rather than short-term trends, the brand continues to grow sustainably.

4). Can you discuss the creative process behind the design of your collections?


The creative process behind designing our collections is a thoughtful journey that blends research, inspiration, experimentation, and refinement to produce pieces that feel both original and meaningful. Every collection begins with exploring ideas, themes, and influences. Inspiration can come from art, music, culture, architecture, or everyday life. Trend forecasting and observing consumer preferences also help identify what resonates with the target audience. Once inspiration is gathered, a clear concept is created to guide the collection. This may include a colour palette, fabric choices, silhouettes, and the overall mood. Mood boards and sketches help visualise how individual pieces will work together as a cohesive range. Samples are reviewed carefully, and feedback is considered from team members or potential customers. Changes may include improving fit, selecting better fabrics, or refining details such as stitching, trims, or prints.
The creative process is not linear — it often involves revisiting earlier ideas and continuously refining them. By combining creativity with careful planning, the brand ensures each collection feels intentional, distinctive, and aligned with its identity.


5). How does your brand cater to diverse body types and sizes?

Our brand is committed to inclusivity by designing clothing that respects and celebrates diverse body types and sizes. The aim is to ensure that everyone feels comfortable, confident, and represented when wearing our collections. We offer an extended range of sizes to accommodate different body shapes, fit focus design, adaptive and flexible features, Our brand promotes body positivity by featuring models of different sizes, heights, and proportions in campaigns and lookbooks. This helps customers visualise how clothing may look on bodies similar to their own and lastly, listening to customers feedback.
By combining thoughtful design, flexible features, and authentic representation, the brand aims to create fashion that is accessible and empowering for a broad range of individuals.



6). Can you discuss any collaborations or partnerships your brand has engaged in and their impact?

Our brand has engaged in several collaborations and partnerships that have helped expand creativity, reach new audiences, and strengthen brand credibility. These collaborations allow the brand to combine different perspectives, skills, and communities to create something unique.

Partnering with independent designers or artists brings fresh ideas and distinctive aesthetics into the collection which has helped the brand stay innovative and attract customers who appreciate originality and creativity. Working with influencers or content creators allows the brand to connect with audiences in an authentic and relatable way. Influencers showcase how the clothing fits into everyday life, helping potential customers visualise styling options which increase brand visibility and build trust through real-life representation. Working with brands in other industries, such as footwear and accessories which introduce the brand to new customer segments and increase market reach.

7). What is your brand’s approach to incorporating trends while maintaining a timeless appeal?


Our brand approaches trends carefully, ensuring that new ideas enhance the collection without compromising its timeless identity. The goal is to create pieces that feel current while remaining wearable and relevant beyond a single season.

Rather than following every trend, the brand identifies elements that align with its core aesthetic. This ensures that new designs feel authentic and consistent with the brand’s identity. Timeless shapes such as tailored trousers, structured jackets, and simple dresses form the foundation of each collection. Trends are often introduced through subtle updates like color, texture, or detailing rather than completely changing the garment’s structure.
Using balanced color schemes helps ensure pieces can be worn across different seasons. Trend-driven colors may be included as accent tones rather than dominating the entire collection. High-quality fabrics and strong construction help garments remain durable and stylish over time. This reduces the need for frequent replacement and supports a more sustainable approach to fashion. Design decisions are guided by a clear brand vision rather than short-term popularity. This consistency builds customer trust and allows collections to evolve naturally without losing their recognizable style By blending modern influences with classic design principles, the brand creates collections that feel fresh yet enduring. This balance allows customers to invest in pieces that remain stylish and relevant for years.

8). How does your brand stay relevant in an ever-changing industry and market?


Our brand stays relevant in an ever-changing fashion industry by combining continuous innovation with a strong, consistent identity. Rather than reacting to every shift in the market, the brand focuses on adapting thoughtfully while staying true to its core values.
We regularly analyze fashion trends, cultural influences, and customer preferences. This helps identify shifts in style, sustainability expectations, and shopping habits, allowing the brand to respond proactively rather than reactively. Each collection introduces new ideas while maintaining the brand’s signature aesthetic. Consistency in design, messaging, and quality helps customers understand what the brand represents. A clear identity ensures the brand remains recognizable even as trends evolve. Staying relevant requires balancing adaptability with authenticity. By listening to customers, embracing innovation, and maintaining a clear creative direction, the brand continues to evolve while preserving what makes it distinctive.



9). What are the key values and principles that guide your brand’s business decisions?


The key values and principles guiding our brand’s business decisions shape everything from design and production to marketing and customer relationships. These values ensure the brand remains consistent, responsible, and meaningful in a competitive fashion industry.

1). The brand prioritizes well-made garments using carefully selected materials. Attention to detail ensures products are durable, comfortable, and maintain their appearance over time, encouraging long-term use rather than fast disposal.
2). Staying true to the brand’s vision helps maintain consistency across collections. Decisions are guided by what aligns with the brand’s style and message rather than short-term trends alone.
3. Sustainability and Responsibility
4. Inclusivity and Diversity
5. Customer Focus - Customer needs and feedback play an important role in shaping products and services. Listening to customers helps the brand improve fit, design, and overall satisfaction.
6). Innovation and Creativity - Creativity drives the brand forward. Exploring new ideas while maintaining a strong foundation ensures collections remain fresh, relevant, and distinctive.


10). How do you navigate the balance between maintaining brand identity and adapting to evolving consumer preferences?


Balancing a strong brand identity with evolving consumer preferences requires a thoughtful and strategic approach. Our brand focuses on adapting carefully without losing the core elements that make it recognisable and trustworthy. The brand has a well-defined vision, including its aesthetic style, values, and target audience (singles amd married). This foundation acts as a guide when deciding whether to adopt new trends or ideas, ensuring that any changes remain consistent with the brand’s personality. Rather than following every trend, the brand chooses those that complement its existing style. The key to balance is evolution, not transformation. By staying true to the core identity while responding thoughtfully to customer needs and market changes, the brand remains both relevant and authentic.



11). Can you share the strategies your brand employs to connect with and engage its target audience?


Our brand uses a combination of creative communication, community-building, and customer-focused experiences to connect with and engage its target audience. The goal is to build genuine relationships rather than simply promote products. Collaborating with influencers or content creators allows the brand to reach audiences in a relatable and trustworthy way. Seeing real people style the clothing helps customers imagine how pieces fit into everyday life. Encouraging customers to share their own photos, reviews, and styling ideas helps build a sense of community. User-generated content strengthens trust and allows customers to feel like part of the brand’s journey. Offering responsive customer service, tailored recommendations, and engaging online experiences helps customers feel valued. Personalization can increase loyalty and encourage repeat purchases.


12). How does your brand approach pricing to ensure both accessibility and quality?


Our brand approaches pricing strategically to balance accessibility for customers with the high quality expected from our products. The goal is to offer fair value while maintaining strong standards in design, materials, and production. Prices are set based on the overall value of the product, including design quality, durability, and comfort. Customers are encouraged to see each item as a long-term investment rather than a short-term purchase because we consider material selection, efficient production processes, tiered product options, transparency and trust. This balance helps make the brand accessible without lowering its standards.


13). How do you see your brand evolving in the next 5-10 years?

As the name sounds, Oryehglobal Clothing, the overall goal is for the brand to become a household name as soon as possible. So over the next 5–10 years, our brand aims to evolve by strengthening its identity while responding to changes in technology, sustainability, and consumer expectations. The focus is on long-term growth that remains consistent with the brand’s core values.
The brand plans to introduce new categories that complement existing collections, such as accessories or lifestyle pieces. As online shopping and digital interaction continue to grow, the brand will invest in improving its e-commerce experience, social media engagement, and digital storytelling. The brand intends to further develop inclusive sizing and diverse representation to ensure customers from different backgrounds feel recognized and valued. The brand’s future growth will focus on innovation, responsibility, and authenticity. By adapting to change thoughtfully and maintaining strong values, the brand aims to remain competitive while building lasting relationships with customers.



14). Can you discuss any unique or signature elements that consistently appear in your designs?


Our brand incorporates several unique and signature elements that create a recognizable identity across all collections. These consistent design features help customers immediately associate each piece with the brand while maintaining a cohesive aesthetic.
Attention to details - small but meaningful design details, such as stitching patterns, trims, or subtle embellishments, create a distinctive finish. These elements contribute to the overall quality and help garments stand out.
Signature branding, such as a recognizable logo placement or label design, reinforces brand identity. These elements are applied thoughtfully to enhance rather than overpower the garment’s design.


15). Could you talk about any technological innovations your brand has embraced in its operations and product development?


Our brand embraces technological innovation to improve both operational efficiency and product development, helping deliver high-quality fashion while meeting modern consumer expectations.
The brand uses computer-aided design (CAD) software to create detailed digital sketches and patterns. These tools allow us to experiment with colors, textures, and, reducing the need for excessive physical samples and improving efficiency.

16). What are some defining moments in your brand’s history that have shaped its identity and trajectory?


Several defining moments in our brand’s journey have played a key role in shaping its identity, growth, and long-term direction.eg, launch of the first collection, first major customer recognition, A significant collaboration with a designer, influencer, or creative partner helped expand the brand’s visibility and introduce it to a wider audience. This partnership strengthened credibility and encouraged further creative exploration. Overcoming challenges - Moments such as managing production delays, adapting to market changes, or navigating financial pressures strengthened the brand’s resilience. Learning from these experiences helped refine business strategies and improve decision-making.



17). Can you share any upcoming projects or endeavors your brand is particularly excited about?


Our brand is particularly excited about several upcoming projects that reflect its commitment to innovation, creativity, and meaningful growth. These endeavors aim to strengthen the brand’s connection with customers while continuing to evolve in a competitive fashion industry.
Upcoming projects, like new collection, collaboration projects, community focused initiatives- building stronger relationships with customers remains important. Upcoming initiatives may include interactive campaigns, feedback opportunities, or creative projects that allow customers to feel more involved in the brand’s journey.

18). What are some long-term goals and aspirations your brand is working toward?


Our brand’s long-term goals focus on sustainable growth, innovation, and building meaningful relationships with customers. These aspirations guide our decision-making and ensure the brand develops in a way that remains authentic and forward-thinking.

1. Establishing a Recognisable Global Presence
2. Advancing Sustainable Practices
3. Expanding Product Innovation
4. Strengthening Customer Loyalty
5. Embracing Technology and Digital Growth
6. Promoting Inclusivity and Representation

The brand aspires to grow responsibly while staying true to its identity. By balancing creativity, innovation, and ethical awareness, the long-term goal is to create fashion that remains relevant, trusted, and meaningful for years to come.